Tourism Logo
Designing A Logo for an International Tourist City
For this project, we were assigned to design a logo that appropriately represents the history, culture, arts and feel of our international city of choice. The city that I chose to do my logo for was Madrid. I was already familar with the city and had great grandparents that used to live there, but I wanted to go further in my research and learn more about the culture.
Research
The first phase of the project was to do research of our city. I learned a lot about Madrid's history, culture, art, archietecture, customs, and geography during this process While using this understanding, I was able to start sketching out different concepts to narrow it down to 3 good ideas to show to my teacher for critique.
Sketching
These are some of the sketches that I had to do for this project. Out of the 100 ideas that I had came up with, we narrowed it down to only 3 to then digitize in Adobe Illustrator for the next critique.
Refining Logo
After recieving feedback from the critique, the final decision for the logo was the line drawing of a Flamenco dancer. The last phase is to now refine the logo and explore color.
Final Logo
Some examples on how the logo can be used.